As sports betting in the U.S. soars, universities have been slow to recognize a potential problem. Only about one in five major public universities has policies in place to restrict sports betting or educate students about potential perils. A handful have sports betting platforms as corporate sponsors. Those companies have purchased the right to promote their brands at stadia and on university sports websites to students, many of whom are under age for legal betting. That’s a growing concern for betting-addiction experts who cite years of research showing that college students are among the highest risk group for gambling addiction.
Povich Center and Howard Center
New investigation shows few campuses have rules restricting sports betting
Amid aggressive sports gambling expansion and abundant advertising on college campuses, betting bans are rare.
Colleges’ betting agreements are often hidden from the public
The lack of transparency concerns gambling addiction experts and others already troubled by legalized sports betting on college campuses.
At University of Colorado, a betting playbook aims its pitch at students
Denver-based PointsBet’s deal with the University of Colorado Boulder was one of the first to match a university athletics program with a sports betting platform.
Towson University is trying to get ahead of the lure of sports betting
Towson University is implementing a program that seeks to educate students through robust anti-problem gambling workshops and marketing campaigns.
Buzzy sports betting posts appeal to Gen Z social media audience
Researchers who study social media note that sports betting companies use a playbook that allows them to speak to a young audience.
How elite boys’ basketball changed the game for one Maryland school
Bishop Walsh needed a rescue plan. The one that officials landed on was unexpected for a school that rarely distinguished itself in sports: It built an elite boys’ basketball team.
Choose your own adventure: How players navigate the elite basketball landscape
Elite high school players have more options today than ever. Two media companies are shaking up the old order.
Two cutting-edge leagues are transforming high school basketball
For these media companies, the goal is to build profitable brands in youth sports. For the players the goal is to wear an NBA uniform one day.